Bella

"enchant the world"

Hygienic products for women and girls. Bella is a brand of hygienic products for women - the market leader in Central and Eastern Europe, rapidly conquering the markets of Western Europe and Asia.

Under Bella brand we offer a wide range of products: sanitary pads, pantyliners, tampons and cosmetics for intimate hygiene. Bella is still evolving, and for many years has been a synonymous of confidence, comfort and safety. It changes itself just like women through the years - their tastes, needs and lifestyle. The success of Bella brand is primarily the care for the highest quality products, openness to modern technology and willingness to create a flexible offer.

history of the brand

1976

Bella Donna

The production of hygienic products for women, sanitary pads Donna, starts. Since then the product quality has continuously been enhanced and the brand name was changed from Donna into Bella Donna, which means “a beautiful woman” in Italian.
1983

Bella brand

Hygienic products under the Bella brand are launched.
1989

Panty Classic

TZMO as the first manufacturer in Poland starts the production of cellulose pantyliners, which in the 1990’s were branded E-Day, and now are known as Panty Classic.
1994

Bella Nova

Bella Nova – the first sanitary pads with wings. TZMO as the first manufacturer in Poland to produce sanitary pads with wings!
1995

Bella Perfecta

Bella Perfecta – the first ultra thin sanitary pads manufactured in Poland. The pad’s thickness is reduced to 2mm to provide greater comfort.
1996

Bella Intima

TZMO starts the production of ultra thin pantyliners Bella Intima. After years of improvement Bella Intima is now the only pantyliner on the market to have a cover made of 100% cotton.
2001

Tampons

TZMO launches first tampons in its offer. Tampons with an applicator are introduced a year later.
2004

The year of innovation

The year of innovation - outer film is replaced with breathable laminate in all hygienic products. To this day all our products are air breathable, namely enabling airflow to the skin and, thus, providing extra comfort.
2007

Bella Perfecta Rose

First scented ultra thin sanitary pads, Bella Perfecta Rose and Bella Perfecta Violet, are launched.
2009

Bella for Teens

Bella for Teens is the first line of hygienic products in Poland exclusively dedicated to teenagers. Pantyliners, tampons and sanitary pads are available in various colours and scents.